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2005 Design Annual
CATEGORY:
 :: Blue Lake direct mail
Blue Lake direct mail
Featured in:
2005 Design Annual
"How do you create direct mail that will a) not be thrown away, and b) get people to open their wallets for at-risk teens? We thought if we put the whole thing together with Scotch tape it would feel more authentic. This large version was used at fundraisers and is an exact replica of the smaller direct-mail piece. To save postage we're currently working on a version that can be placed inside a human mitochondria."
Jeff Williams, art director
Dan Wieden
, creative director
Jason Bagley, writer
Carol Yarrow
, photographer
Ken Berg
, studio artist
Wieden+Kennedy, ad agency
Camp Caldera
, client

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