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2004 Design Annual
CATEGORY:
 :: Brewerkz Recorder bottle and box
Brewerkz Recorder bottle and box
Featured in:
2004 Design Annual
"The brief: encouraged journalists to attend a charity event organised by our client, Brewerkz, to raise funds for a local music school. We developed a limited edition beer, with a special pack and bottle design. Instructions informed the journalists that blowing into the bottle would replicate specific notes. Twenty-nine per cent of invited journalists brought their bottles along to the event to provide an impromptu backing orchestra. Result: PR coverage in Singapore newspapers and cable TV."
Birger Linke, art director/designer
Graham Kelly, creative director
Jatinder Sandhu
, writer
Vincent Cheok
, production manager
Saatchi & Saatchi Singapore, ad agency
Brewerkz, client

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