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2004 Design Annual
CATEGORY:
 :: Harter catalog
Harter catalog
Featured in:
2004 Design Annual
"When Harter furniture needed help evolving its brand, we developed not just a new identity, but a whole new integrated brand culture, including updated showrooms, product offerings and communications materials. The Moderns rebuilt the Harter catalog from scratch, with new information architecture, photography, line drawings, product tear sheets, curated material cards, a price guide and a personality brochure. The new catalog is crafted of 100% post-consumer recycled paper and PVC-free ink and plastic." Three-ring binder, product booklet and individual sheets with tab divider pages, 4-color throughout.
Kevin Szell, art director
Rusty Clifton
/
Valerie Zuluaga
, designers
Janine James, creative director
The Moderns, design firm
Harter, a Jami Inc. Company
, client

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