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2004 Design Annual
CATEGORY:
 :: VSA Partners, Inc./Utilize Holiday Book
VSA Partners, Inc./Utilize Holiday Book
Featured in:
2004 Design Annual
"Each holiday season, VSA presents themselves with the challenge of creating a gift for clients and friends. Limitations are only that it must be unique, valuable to our audience and acceptable to the United States Postal Service. Technically, the book is a blank workbook divided into sections (Strategize, Analyze, Visualize, Colorize, Economize) whose corresponding pages reflect the book's utility. The objective of this piece is to reinforce the relationships VSA has built with its clients." 468 pages, 7 3/4 x 9 1/4, perfect-bound, 1-color, hard bound cover, interior is alternating paper stock with indexed dictionary tabs.
Dan Knuckey/Jamie Koval, art directors
Brock Conrad
/Katie Heit, designers
Reid Armbruster/Andy Blankenburg, writers
VSA Partners, Inc., design firm/client

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