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2004 Design Annual
 :: ArjoWiggins/Curious book
ArjoWiggins/Curious book
Featured in:
2004 Design Annual
"The new chief of fine papers at ArjoWiggins saw potential in promoting the Curious Collection as a 'luxury brand' for the fashion industry. We responded by using representative product samples to make paper garments. Working with clothing designer Dean Horn, Ron Baxter Smith (photographer) and Jackie Shawn (makeup/hair), we used various historical and contemporary references to create The Pin-Up Collection. Pins holding the garments together were later photographed and used to create original illustrations." 52 pages, 8 5/8 x 10 7/8, perfect-bound, embossed cover, 4-color and metallic PMS throughout, vellum end sheets and inserts, die-cut pages.
Frank Viva, designer/writer/illustrator
Ron Baxter Smith, photographer
Hiram Pines
, production manager
Viva Dolan Communication & Design, design firm
, client

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