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2004 Design Annual
CATEGORY:
 :: Marketing Hell direct mail campaign
Marketing Hell direct mail campaign
Featured in:
2004 Design Annual
Bonnie Powers, director of business development, said, "Get Out of Hell was a response to the paralysis we felt clients across the United States were experiencing due to the economic downturn. We felt this derth in communications was actually an opportunity. We created this direct mail campaign to motivate marketing departments to do something compelling—now. We also wanted to show them that we understood the predicament they were in, but risk didn't have to be part of the equation." Four letterpress cards, 8 x 6, black and PMS.
Bill Cahan/Bob Dinetz, art directors
Bob Dinetz, designer
Bill Cahan, creative director
Cahan & Associates/
David Stolberg
, writers
Cahan & Associates, design firm

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