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2004 Design Annual
CATEGORY:
 :: At Home with Formica Environmental Graphics
At Home with Formica Environmental Graphics
Featured in:
2004 Design Annual
"Formica launched their National Home Builder Program at the 2004 National Home Builder's Show. Their exhibit featured program text, available products and product applications. The KLI designed home builder program identity came to life as a glossy house frame delineating the space. A gargantuan, glowing lamp suggested the warm comfort of home while enticing home builders to 'turn on the light' and think about a long established brand as a means to greater success."
Deborah Beckett/Monica Goldsbury/Deanna Kuhlmann-Leavitt, designers
Deanna Kuhlmann-Leavitt, creative director
Penny Benda, writer
Scott Dorrance, photographer
Image Technologies Group
/
Southwest Display
, fabricators
Kuhlmann Leavitt, Inc., design firm
Formica Corporation, client

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