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2009 Photography Annual
CATEGORY:
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2009 Photography Annual
Print and posters. "Adidas Olympics 2008 campaign 'Gold Is Never A Given.' In February 2008, six adidas athletes flew to Beijing, six months before the Olympic Games. Why? Because as gold medal favorites they knew that winning is never guaranteed. They were there in sub-zero degrees, training and familiarizing themselves with the host city. And adidas and 180 Amsterdam were there to capture it."
Paulo Martins
/
Gus Powell
, photographers
Paulo Martins
, art director
Carlos Furnari
, writer
Carlos Furnari
/
Paulo Martins
/Dean Maryon, creative directors
Kristina Florén
/
Maria Perez
, art buyers
2D Productions
/
David Corfield
/Marlon Lee, producers
Emile Wilmar
, digital imaging
180 Amsterdam (180/TBWA)
, ad agency
adidas International, client

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