02.01.10

26000 Vodka A 3-D experience built around 26000 Vodka's process and natural ingredients that allows its fans to experience firsthand what's truly important in the creation of a world-class spirit. www.resn.co.nz

webpick of the week   01.15.10

DonQ's Lady Data Don Q is the number one rum in Puerto Rico but its not yet well-known in the U.S. This site will help change that by giving its audience of young men ... Read Review

01.13.10

Salt 101 Featuring television personality and author Alton Brown dispensing cooking tips, this interactive site makes the most unlikely of products—Diamond Crystal salt—fun, interesting and educational. www.carmichaellync ...
www.toolofna.com

01.12.10

The 711 Club Taking convenient pick-up to a new level, 7-Eleven debuts this virtual dating game, that challenges “the game” of all visitors. The prize: waking up with a hot Brazilian—cup of coffee. www.ketchum.com
www.thesupergroup.com

webpick of the week   01.08.10

Coca-Cola - 2008 Year in Review This site is a dynamic, interactive complement to the printed 2008 Annual Review. The Coca-Cola Company has been increasing their online ... Read Review

12.30.09

bot beverages This boutique beverage company takes a unique approach to reaching its audience by allowing it to alter the site via Twitter hashtags that cause animations and soundtracks to change in real-time. periscopic.com

12.17.09

The Weak Shop This unique retail entity for the BC Dairy Foundation, features inventive products, a cheesy infomercial interface and links to social media sites—all intended to encourage teens to drink more milk. www.ddbcanada.com
www.tribalddb.com

12.15.09

Adina - Drink No Evil! When the founders of SoBe and Odwalla created a new beverage, they launched it with an integrated plan that includes this interactive experience. It evolves in real-time and visitors stay 150 percent longer than on competing sites. www.gershoni.com

12.14.09

IZZE Connect For a campaign titled "You’ll Love What's Inside," this site gives visitors the opportunity to engage with the brand while it functions as a portal for learning about the line of all-natural sparkling juices. www.vermilion.com

12.07.09

Trinchero Napa Valley With a nostalgic, cinematic feel, embedded video and a general sense that artisan winemaking is more modern than ever, this site captures the history of a venerable Napa Valley wine company. www.finedesigngrou ...

11.10.09

Belvedere: Vodka With high-quality video, a play on words and integration with Facebook Connect, this site supports and extends the Maceration campaign created by Belvedere's ad agency Berlin Cameron United. www.lastexit.tv
www.bc-p.com

09.21.09

Pinkberry Frozen Yogurt By embracing social media, this site unites the customers of this popular yogurt shop with the ability to create profiles, submit photos and share stories. www.ferro-concrete.com

08.27.09

BurgerKing.com This consumer-friendly portal aggregates Burger King Corp.’s brand voice, original content and bold advertising while embodying the Have It Your Way® brand promise with customizable functionality that allows visitors to view it any way they want. www.cpbgroup.com

08.26.09

TrueNorth Snacks This relaunch of TrueNorth Snacks, with an inviting cloud structure that allows visitors to browse in a unique way, is home to thousands of user-submitted stories www.strawberryfrog.com
www.your-majesty.com

08.19.09

Haig's This site for a San Francisco favorite takes a nostalgic approach by leveraging the company’s hand-crafted products, its local roots and the recipes its handed down for generations. theengineroom.cc
www.activeingredie ...