Frito-Lay Dips and Chips: Made For Each Other Based on the concept of perfect pairings, this site uses character animation and interactivity (by B-Reel) to create similar obvious combinations. www.gspsf.com

Chateau Ste Michelle Ste Michelle Wine Estates hits full stride with a site that looks beautiful and works well—on the surface and behind the scenes. It’s a masterful presentation of a huge portfolio of wines. www.finedesigngrou ...

the86collective Part of a promotion for Rubi Rey Rum, this revolving gallery of 86 digital works gives visitors the tools to create art projects in the browser. www.shiftglobal.com

Stags' Leap Winery Incredible landscape and portrait photography bring people and place together in a single experience in this masterful Flash-hybrid site.
finedesigngroup.com

Tippling Club To convey the novelty of the dining experience, a Rorschach-like interface gives way to artistic expression and relevant content about this Singaporean hot spot. www.arcww.com

Y Water With programming by Signature Creative this site appeals to both parents and children with a playful illustration style that complements factual product information and draws attention to a unique Yves Behar-designed bottle.
kastnernetwork.us

Wisconsin Cheese Cupid An entertaining and informative tool that allows visitors to search by beverage to select a perfect cheese accompaniment. A flirtatious voiceover offers correct pronunciations with a click of the mouse. www.shinenorth.com

Francois the Talking Mime This viral campaign demystifies French wines and promotes their diversity—with the help of a game-show style presentation, a talking mime and his three dates. gjpadvertising.com

Patron Tequila Patrón’s Web presence places visitors in the center of a party where Patrón is, quite literally, fueling the conversation.

The site is “pageless,” ... Read Review

Freshology With appetizing imagery and bold colors this engaging consumer-focused site effortlessly sells gourmet foods and healthy lifestyle choices.
www.finedesigngrou ...

Kubler Absinthe A scrapbook-like interface comprised of vintage illustration and a typewriter typeface provide the perfect aesthetic for the maker of this original Swiss absinthe. www.deconmedia.com

Luckyfish Branded with a logo by Pentagram, this site has a freestanding navigation, 3-D elements and great interactivity that give it a sense of humor and a youthful feel. www.tamzdesigns.com

Stay Thirsty, My Friends This humorous component of a multi-faceted advertising campaign for Dos Equis is geared toward finding a new “assistant” for the Most Interesting Man in the World. www.eurorscg.com

Haagen-Daaz: Help the Honey Bees Without heavy-handedness, this site raises awareness of the dwindling number of honey bees and how the crisis poses a threat to the world's food supply.
www.goodbysilverst ...

Gorilla Coffee Coffee fanatics can have coffee roasted to order and delivered anywhere in the U.S. through this site, which also informs visitors about Gorilla’s Fair Trade coffees and philosophy.
www.1trickpony.com