Readership Profile
The readership profile derives from data collected via a mail survey from March 27, 2006 through May 22, 2006. Readex, Inc., a Minnesota-based independent research company, conducted the survey in accordance with accepted research standards and practices.
Who Reads CA |
Where They Work |
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Demographics:
• 67% are between 30-54 years old. Average age: 39
• 85% have more than 5 years experience, 69% have more than 10 years, with a mean
average of 14.9 years.
• 46% are owners, partners or principals.
• 36% work in companies with 50 or more employees, 39% work in companies with 4
or fewer employees.
• Mean average income is $72,800.
Reach and Retention:
• Audited paid circulation is 63,538, per ABC 6/07 Publisher’s Statement. An average of
3.1 people read or look at each issue, giving Communication Arts an estimated reach of 201,242
• 99% of subscribers save their Communication Arts for future reference. Of those,
46% save their issues forever, with another 43% saving them until their shelves are full.
For a complete overview, including demographics and purchase history, please download the PDF file of the media kit.
Media Overview
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