Communication Arts
Communication Arts

Part of the CommArts Network     ::     www.commarts.com     www.designinteract.com     www.creativehotlist.com



Rates & Specifications

Rates

$45 per thousand: 45,000 — 59,999 impressions
$40 per thousand: 60,000 — 149,999 impressions
$30 per thousand: 150,000 or more impressions
(Example: 100,000 impressions would cost: $40 x 100 = $4,000.)

Payment

Prepayment is required for all new advertisers or upon credit approval, advertiser will be billed net 30 days. Summary page from DoubleClick showing your banner’s activity on our site is included with our invoice. Click here to download a credit application.


Deadlines

Once banner art is received, it takes a minimum of two working days to appear on the Web site.


Specifications

All ad banners are served from DoubleClick DFP.

For Commarts.com placements:
We accept the following sizes:
- 468 x 60 standard
- 728 x 90 leader board
- 300 x 250 medium square box
- 336 x 280 large square box
- 160 x 600 skyscraper

For CreativeHotlist.com placements:
- We accept a 468 x 60 banner size only.


For all banners: - Include the URL of the page the banner will point to, and an "alt tag" (a short description of your ad).
- For animated banners please set them to loop no more than three times.

Weight Limits: - .GIF or .JPG file: 30K maximum, 72 dpi maximum.
- Flash banner: 30K maximum.
Important: Include the original .FLA file (not just the .SWF), any original fonts used, and a substitute .GIF file for those that don't have Flash. (We ask for the .FLA file to insure that the "clickTag" variable is set correctly.)

Third Party Tags:
- If you use a third party ad service to host your banner we need the appropriate tags for placement in DoubleClick DFP. If your tags require a "Rich Media" placement please include the placeholders for inserting the DoubleClick click (%c) and cache busting (%n) macros--your ad service will know what these are.


Delivery Instructions

Please e-mail to Valerie Halaby at