Goodby, Silverstein & Partners
Steve Simpson is a partner and creative director at Goodby, Silverstein & Partners in San Francisco. After DePauw University in Greencastle, Indiana, Simpson went to grad school at the University of Chicago. He began his advertising career in Chicago at the now-defunct agency Marsteller, Inc. He next spent six years at Hal Riney & Partners before joining GS&P in 1990. At GS&P, Simpson has worked on such diverse accounts as HP, the Commonwealth Bank of Australia, Emerald Nuts, the Wall Street Journal, The New Yorker, Nike, Porsche, the NBA, Norwegian Cruise Line and Chevys Mexican Restaurants. Simpson’s work has won every major industry award several times over and he has served on the juries of numerous competitions, including the Clios, Communication Arts, Effies, MPA Kelly Awards and The One Show.