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Meet the Jury

Leslie dela Vega

director of photography
Fast Company

Leslie dela Vega is director of photography at Fast Company in New York. She knew that photography was her calling when she picked up her first camera at age six. She graduated with a BA in photography from San Francisco State University and life as a professional photographer began at the San Francisco Business Times. In 1998 she moved to New York for an internship at the award-winning VIBE magazine where she worked with photo director George Pitts. She then realized that being behind the scenes and putting everything together to create amazing photography was what she really wanted to do. She considers herself very lucky to have worked with the best and brightest at Self, Premiere, Teen People, VIBE, Fortune, Time and Essence.

Mimi Haddon


Mimi Haddon's photographic journey began as a child, poring over her grandfather's pristinely packaged family photo albums. She loved the authenticity, elegance and humor the images conveyed of her family in times past. Haddon further cultivated her passion for photography while earning her BFA in visual communication design from California State University, Long Beach. Upon graduating, she spent a year in Paris, France, where she visually devoured the work of photographers past and present in the city's museums and galleries. She now makes her home in Venice, California, where she is inspired daily by the clash of nostalgic influences on modern realities. Her whimsical work has graced the pages of Elle, The New Yorker and Details magazines, and has won her campaigns with Taryn Rose, Disney, Marshall's and Mattel.

Robert Krivicich

partner/creative director
Weymouth Design

Robert Krivicich, partner and creative director of Boston-based Weymouth Design, has 24 years of experience in communications design. Prior to joining Weymouth in 1997, Krivicich ran his own design and advertising business. He holds a BFA from the Art Institute of Boston, and studied with Paul Rand and Armin Hofmann in Yale University's summer design program in Brissago, Switzerland. His work has been recognized by Applied Arts, AR 100, Communications Arts, Graphic Design USA, Graphis, The Mead Show and The Potlatch Annual Report Show. Two years ago, Krivicich borrowed a digital camera to take pictures for a friend's restaurant and, now hooked, takes photos whenever he can.

Steve Mitchell

partner/creative director
Hunt Adkins

Steve Mitchell is a partner/creative director/art director/designer at Hunt Adkins in Minneapolis, Minnesota, where he has been since 1994. While at Hunt Adkins he has worked with clients such as ABC Sports, Target, the Minnesota Twins, IBM, Blue Cross Blue Shield, Northwest Airlines, Pentax, Sargento, Miller Lite, VH-1, CBS, the Minnesota Timberwolves, and_Fujitsu. His work has been recognized in award competitions including the ADC, Communication Arts, The One Show and The Show (Minneapolis). Prior to working at Hunt Adkins, he was an art director at Bozell Worldwide, Inc. Before getting into advertising, Mitchell held many jobs including waiter, delivery truck driver, caterer, nurse's assistant, dishwasher, lounge singer, illustrator and heavy metal guitarist.

Jerry Takigawa

creative director/photographer
Takigawa Design

Jerry Takigawa received a degree in art and learned photography as a tool to produce photo-real paintings. He has worked as a fine art photographer and creative director of Takigawa Design for 38 years. From his studio in Monterey, California, he creates brand and design projects ranging from packaging, identity and advertising to book design, print collateral and interactive design. In 1982 he was the first photographer to be given the Imogen Cunningham Award for color photography. His work is in the permanent collections of the San Francisco Museum of Modern Art, Santa Barbara Museum of Art, Brooklyn Museum of Art, Library of Congress, Monterey Museum of Art and the University of Louisville.