Jeff Barfoot is a principal of branding design studio RBMM in Dallas. He has been lucky enough to design for the American Heart Association, Central Market (H-E-B), Fossil, Hallmark, Hasbro, IBM, Limited Brands, Motel 6, Neenah Paper, Neiman Marcus, Nickelodeon, Pepsi, Sappi Fine Papers, 7-Eleven, Sony and Yum! Brands. Barfoot is a past president of the Dallas Society of Visual Communications and past editor-in-chief of Rough magazine. He is also proud to be a cofounder of the National Student Show & Conference, the nation's largest creative competition and conference for students, awarding over $20,000 in scholarships and prizes each year. He and his wife, Shay, are partners in bee things, designing art prints, apparel and products for the home.