While the entries submitted to this year's Design Annual represent a slight increase from last year, the makeup of the submissions continues to evolve. We saw decreased entries in editorial, books and company literature, but more in motion graphics, integrated branding programs and packaging."I was floored at the number of stellar packaging pieces," said juror Jeff Barfoot. "I think the annual is comprised of something like twenty percent packaging pieces-most of it liquor. I don't know if that's a sign of a good economy or a bad one!""It was wonderful to see that creative work is alive and still full of passion and hope," said juror Noreen Morioka. "Yes, there were some amazing standouts, but I was inspired that people felt so strongly about their work to share it." Looking to the future, Barfoot said,"Designers or studios should strive to become better at generating actual content, not only visually but verbally. Designers are storytellers; we visually interpret, explain and organize content that makes it more interesting, palatable and exciting."
This year our distinguished panel of jurors selected 186 winning projects from 4396 entries.
"For the invitation to our ten-year anniversary cocktail party, we wanted to produce something that would get ... more
Laura Bowman, designer Gareth Howat/Jim Sutherland, creative directors hat-trick design (London, United Kingdom), design firm/client