Advertising Competition
Jury: 9
Days of Judging: 3 (plus additional time screening prior to arriving at our offices)
The nine jurors work in screening teams of three. Judges are not permitted to vote
on work they were directly involved in. Each category is distributed into three
parts so each group screens one-third of the entries. Print entries are spread out
on tables by category. Most categories require several room setups. Each juror views
the entries independently. Any juror can put an entry into the final voting by picking
it up from the table. Television, radio and digital entries are selected by checking
an "in" or "out" column on prepared scoring sheets. For finals, all nine jurors
work as a single team. In one hall, print entries are again spread out on tables
by category. Two paper cups, one white and one red, with slots cut in the bottom,
are placed upside down to the right of each entry. White cups are for "in" votes,
red cups for "out" Each juror votes with different colored ceramic tiles by putting
his or her tile in the appropriate cup. After all the jurors finish voting on print,
they move to another hall for television, radio or digital files. Again, voting
is done by each juror checking the "in" or "out" column on scoring sheets. Meanwhile,
in the print hall, if the votes do not total nine, a check of the tile colors tells
the Communication Arts staff which juror has inadvertently missed that piece and
he or she is called back to vote. After the judges make their selections, their
votes are tallied. A simple majority is usually required for a finalist to be selected
a winner.