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03.25.08

20/20 Tax Resolution direct mail

Collateral, Consumer

Overwhelmed and panicked are common feelings for people drowning in tax debt. To explain the tax resolution process as simply as possible, Karsh\Hagan (Denver, CO) created this direct mail piece with a clean, less is more approach that helps make 20/20 Tax Resolution approachable to prospective clients while providing them with a clear next step. It consists of large, bold type and minimal copy, that make the piece easy to follow; portraits that represent the hard-working target audience; and testimonials that illustrate how 20/20 resolves tax debt by negotiating with tax authorities.

Sean Topping, art director; Janet Lipson, writer; Holly Menges, associate creative director; John Meyer, chief creative officer; Stephen Ramsey, photographer.

www.karsh.comwww.2020taxresolut ...