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12.31.07
Memphis Roller Derby 2008 Pinup calendar
Collateral, Entertainment
As a new sport in town, the Memphis Roller Derby approached Archer/Malmo about raising awareness of its organization, teams and bouts, and about roller derby in general. The creative solution is a perfect presentation of the dynamics of roller derby and how it combines beauty and sexiness with athleticism and grit. This pinup-style calendar features airbrushed players in classic Bettie Page-style poses but with fresh cuts and bruises from the rough play. Beauty and brawn, two things every derby fan wants to see.
Gary Backaus, creative director;
Amanda Casabella, art director;
James Ward/Sue Batterton, writers;
Tony Pearce, photographer;
Natalia Weedy, retoucher;
Elizabeth Harris, makeup.
www.archermalmo.comwww.memphisrollerd ...