05.29.08

2008 Pontiac G8 "Spy Hunter" TV spot

TV/Radio Commercials, Consumer

SWAY studio’s (Culver City, California) production and visual effects work on this action-packed spot introducing Pontiac’s 2008 G8 explodes from the screen with driving action and a 3-D environment that, of course, could only exist in a CG world. Currently airing nationwide, the spot, for Leo Burnett Detroit, is an homage to the classic 1983 Bally Midway arcade game of the same name. It opens with the vintage graphics and addictive theme music that captivated arcade fans over two decades ago.

Jesse Rea, Leo Burnett, Detroit, senior art director; Regina Cesarz, Leo Burnett, Detroit, senior writer; Jeff Cruz, Leo Burnett, Detroit, executive creative director; Jennie Hochthanner, Leo Burnett, Detroit, senior producer; Mark Glaser, director; Graham Fyffe, technical director; Rob Meyers, look development; Daniel Buck, 3-D lead; Robert Glazer, animation lead; Mike Walls, VFX animator; Jeremy Jozwik/Matan Abel/Erik Fernando/Derek Blume/Steven Wang/Derek Smith, 3-D; Lauren Mayer-Beug/Peter Tarter, editors; Aaron Kupferman/Hudson Shock/Christian Schermerhorn, compositors; Chris Bankoff, compositing supervisor; Erin Hicke, VFX producer; Christopher Nichols, VFX supervisor; Justin Herber, VFX coordinator.

www.swaystudio.comwww.pontiac.com/g8