The AICP Show, with its understanding for the creative product and what goes into its creation, puts forth tremendous effort to create cutting-edge campaigns and collateral materials that speak directly to the professionals who passionately craft groundbreaking communications.
Included in the Department of Film Archives of New York’s Museum of Modern Art (MoMA) is every honored commercial from the AICP Show since its inception in 1992. Imagine how hard it is for fine artists to get their work into MoMA. Now, imagine how hard it would be for artists to get work into MoMA if they had to contend with the many approval layers in an ad agency. Each layer would involve multiple points of view, all with “suggested” changes defined by red Sharpie ink.
That's the concept behind this campaign for the 2009 AICP Show Call for Entries, conceived and crafted, for the fifth year, by the talented students at VCU Brandcenter. With the tagline “You’re an Artist. Get Recognized.,” the print ads in this multi-platform campaign show what would have happened if the likes of Andy Warhol and Vincent Van Gogh had been subjected to the stringent advertising review process.