02.22.08

13eme Rue TV spot

TV/Radio Commercials, Entertainment

In 2006, creative agency Paris, France-based BETC Euro RSCG and 13ème Rue developed three commercials for three genres of television programming: wildlife documentaries, teleshopping and sports broadcasting. “Gali the Alligator” (which references cartoons and children’s shows) is the latest addition to the series of spots. The campaign puts a spin on programming stereotypes and positions 13ème Rue as the channel to visit for anyone who wants to add a bit of action to everyday life.

Rémy Tricot, art director; Olivier Couradjut, writer; Capitaine Plouf, sound design; Terri Timely, director; Isabelle Ménard, agency producer; Big Production, production company.

www.betc.eurorscg.frwww.13emerue.fr