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07.21.08
42nd International Children's Games print ads
Print Ads, Public Service
This event may be called the International Children’s Games, but these kids aren’t playing around. The 1,500 athletes, ranging in age from 12 to 15 and representing 50 countries, are hardcore. Playing against the somewhat limiting squeaky clean image of the games, ad agency Grey San Francisco came up with a campiagn that makes kids look a bit more...hmm...fierce. The kids ate it up. Free haircuts and henna tattoos were given to all who wanted them, turning hundreds of kids into walking billboards—nothing wrong with a bit of kid-powered viral marketing.
Andres Herrera, art director;
Eric Flynn, writer;
Brian Clevenger, creative director;
Guy Seese, executive creative director;
Janet Perez, director creative services;
Jill Greenberg, photographer;
Lindsay Hull, studio artist;
Gretchen Hilmers, Jill Greenberg Studios, retoucher;
Andy Brown, studio manager;
Frank Renwick, senior account manager;
Barbara Hilbourn, print producer/art buyer;
Pacific Digital Studios, pre-press.
www.greysf.comwww.sficg2008.com