04.09.08

Granville Island Brewing promo snowboard

Collateral, Entertainment

When Granville Island Brewing asked Canadian agency Publicis Vancouver to design a snowboard for a promotional giveaway, the creative team saw an opportunity to go beyond the typical, logo-heavy branded promotional item. Instead, they paid homage to the West Coast snowboarding lifestyle. Since a large part of that involves calling in “sick”  when the snow falls, the board is covered with excuses (not that they would ever use any of them).

Tana Kosiyabong, senior art director/designer; Grant Proulx, writer; Bill Downie, creative director; Apiradee Loharungsikul, illustrator; Raeff Miles (product images), photographer; Robert Clements, producer.

www.publicis.cawww.gib.ca