The Jones Bros. identity
For about ten years, the Jones brothers had an idea percolating to open a bakery and cafe in Omaha that would offer handmade, high-quality baked goods and lunch fare. The star of the show would be cupcakes—along with select coffee varietals and wines by the glass. Although they had defined their target market, they needed a visual signature and brand. From their surname, Omaha-based Webster Design created a company name and identity from which flowed ides for exterior and interior signage and packaging.
Loucinda Hamling/Sean Heisler, art directors;
Rudy Evans, environmental graphic designer;
Dave Webster, creative director;
Lisa Hug, account executive.