07.31.06

Legacy Chocolates identity/ packaging/posters

Packaging, Consumer

Using type and graphic flourishes, Wisconsin-based DBD International created an identity for Legacy Chocolates that conveys the artisanal quality of the products. The logotype adorns packaging that’s inviting and aesthetic and that, once emptied of its handmade chocolates, can be reused. The success of the packaging showed in the numbers: During the first month of its release, sales of the truffles tripled. The growth resulted further in the opening of a second store, more flavors and a series of posters for serious chocolate lovers -- with brief, smart copy and close-up truffle portraits.

David Brier, designer/writer/creative director/typographer; Bill Wikrent (posters), photographer.

www.dbdintl.comwww.legacychocolat ... www.dbdintl.com