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01.10.12

Blackwood Pet Food packaging

Packaging, Consumer

Blackwood Pet Food’s all-natural recipes have been loved by trainers of champion sport and show dogs for decades. Minneapolis consultancy Ideas that Kick (formerly HartungKemp) created new package designs to help Blackwood expand its retail footprint in the US and abroad. Kick’s design placed key nutritional values for each recipe front-and-center, so pet-loving families feel great about what they’re feeding their dogs and the bags make it easy for retail clerks to recommend the foods.

Stefan Hartung, art director; Brian Beatty, writer; Carisa Flaherty/Ellen Risch-Boody, designers; Modern Life Photography/Barbara O’Brien Photography, photographers.

www.ideasthatkick.comblackwoodpetfood.com