Intuition Ale Works packaging
Intuition Ale Works of Jacksonville was just ending a very successful first year (during which its customers could only buy its beer on tap), when owner and head brewer, Ben Davis approached Texas-based DeRouen & Co. with his vision of being the first Florida craft brewery to package beer in cans. Long associated with college kids and bad beer, canning beer actually provides better taste quality and is better for the environment. DeRouen worked closely with Davis to develop packaging that extends the brand and evokes their handmade and sophisticated personality. I-10 West Coast, represented by a cross-country interstate, speaks to Davis’s connection with the beach lifestyle on the East and West coasts; Jon Boat Coastal conveys the joy of fishing (with a fresh, cold beer in hand) in the coastal waters around Jacksonville; and The People’s Pale Ale label represents the demand for a great American-style pale ale.
Derrit DeRouen, DeRouen & Co., designer/executive creative director;
Larry McIntosh, The MADHouse, project manager;
Ben Davis, Intuition Ale Works/Cari Sanchez-Potter, Intuition Ale Works, clients.