04.08.08

Book World poster campaign

Posters, Consumer

Ad agency JWT Dubai created this poster campaign for Book World, a beautiful store off a quaint lane in Dubai, crammed, corner to corner, with rare, old and very old books. Book lovers—loyals and hard-core readers—can’t live without it, but the owners wanted to create new traffic. The campaign was approached from a very simple point of view: to glorify old books and make them look beautiful and desirable.

Husen Baba Khan, art director; D V Hari Krishna, writer; Khuram Sayed, photographer.

www.jwt.com