08.12.09

Dragon Noodle Company point-of-sale

Posters, Consumer

There are thousands of restaurant choices in Las Vegas and The Dragon Noodle Company needed a fresh new identity to help its eight-year-old noodle shop stand out. Since Chinese restaurant graphics are largely generic, ubiquitous and clichéd, LA-based creative agency David&Goliath created a fun and engaging celebration of those clichés that resulted in an approach as unique and vibrant as Vegas itself.

John Kieselhorst, art director; Greg Szmurlo. writer; John Kieselhorst, creative director; David Angelo, chief creative director; Colin Jeffery, executive creative director.

www.dng.com