08.17.10

DL1961 Jeans ad campaign

Print Ads, Consumer

In a crowded and flashy market of jean ads, DL1961 aims to be different. Fathom Communications has helped them stand-out with a print and out-of-home advertising campaign that highlights a clear product benefit: DL1961’s denim fabric won’t sag or bag or lose shape because it’s manufactured with unique stretch technology. The cheeky ad copy uses a tone that speaks to the brand’s target audience, which knows that looking and feeling great isn’t always easy.

Noah Ross/Shiloh Gray, art directors; Kit Kramer, writer; Kit Kramer/Noah Ross, creative directors; Moya Walshe, account executive.

www.fathomcommunic ... www.dl1961.com