04.24.09

Green Earth Technologies "Surrender" print ad

Print Ads, Consumer

Many companies are talking green these days. Few, however, base their entire business plans around cleaning up the environment; Green Earth Technologies is one company that does. Ad agency GREYnyc wanted to remind people that the environment can only take so much and that acting quickly and decisively, including using Green Earth’s eco friendly products, is imperative. This ad pretty much wrote itself when a member of the creative team saw a single white bag caught in a tree—as if it was a surrender flag.

Fred Sanicola, art director; Sean Crane, writer; Noel Cottrell, executive creative director; Tor Myhren, chief creative officer; Chris Miller, retoucher.

grey.comwww.getg.com