05.29.09

HBO's "True Blood" Season 2 teaser campaign

Print Ads, Consumer

Los Angeles-based Bemis Balkind launched HBO’s True Blood Season 2 marketing with this teaser campaign that ran mid-April through mid-May. The strategy was to create an event around the highly-anticipated second season premiere with a big and bold announcement. The three ads, each with different taglines, feature the same graphic imagery, the Season 2 start date and the HBO logo. The campaign included heavy saturation of outdoor media in New York and Los Angeles and national print and online media.

www.bemisbalkind.comwww.hbo.com/trueblood