06.16.09

Kia Soul print ads

Print Ads, Consumer

When the creative team at El Segundo, California-based David&Goliath created this print campaign for Kia Soul, it took into account that everyone has to get from point A to point B. In it, fish, pawns, robots and sheep are a metaphor for the mundane and the tagline “The Soul. A new way to roll.” suggests that there’s an alternative to the ordinary way of getting places.

David Cuccinello/Todd Parker, art directors; Sean Vij/Tim White, writers; Keith Witmer, illustrator; Colin Jeffery, executive creative director; David Angelo, chief creative officer.

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