07.15.09

Smuin Ballet "Ballet But?" campaign

Print Ads, Consumer

San Francisco ad agency, Evolution Bureau launched this photographic mashup campaign for Smuin Ballet’s fifteenth anniversary season. The campaign features the iconic imagery and artistic photography of Smuin dancers mashed-up to illustrate the San Francisco company’s progressive, integrative approach to ballet—intended to make ballet more accessible and connect with modern audiences. Six photographic mashups, titled Entertaining, Sexy, Bold, Broadway, Spicy, and Different, were developed into posters, transit ads and print ads that will be rolled out across Northern California throughout the year.

Jeremy Stewart/Enrique Camacho, art directors; James Beikmohamadi/Will Zschau, writers; Stephen Goldblatt, executive creative director; Steve Knodel, designer; Scott Harben, photographer/retoucher; DMAX, prepress/post-production; Jamie Tompetrini/Alicia Conner, SEE Pictures, producers; Donna Baker, SEE Pictures, executive producer; Oak Loakwansathitaya, stylist; Randi Rogers, hair/make-up; Rebecca Reid, account director; Kim Kline, VP client services; Andrew Walter, VP content delivery.

www.evb.comwww.smuinballet.org