05.12.09

TOTALGAZ Shesha print ads

Print Ads, Consumer

Using gas cylinders at home can be inconvenient; they’re heavy and difficult to transport and install. In response to that situation, TOTALGAZ launched a modern groundbreaking cylinder that’s lightweight, mobile and low-bulk, thanks to a comfortable, removable handle system and a set of built-in wheels. To support the launch, French ad agency CLM BBDO created print ads with a concept that’s both universal and competitive. The funny, creative campaign is based on a series of visuals featuring a Shesha user in his kitchen trying purposely to complicate its installation—because it’s otherwise too easy to install. Shot with talent and humor by photographer Jean-Yves Lemoigne, the ads break away from the norm so consumers can’’t help but notice the innovative new cylinder.

tagline: Otherwise it would be too easy to install.

Sophian Bouadjera, art director; Laurent Laporte, writer; Gilles Fichteberg/Jean-François Sacco, creative directors; Marie-Pierre Benitah/Sacha Lacroix/Julien Venevongsoth, executive creative directors; Jean-Yves Lemoigne, photographer; Sylvie Etchemaite/Quitterie Berger, art buyers. François Goubin/Raphaël Corna/François Dezoteux/Philippe Amblard/Anne Scotet, account managers.

clm.bbdo.frwww.shesha.fr