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01.12.11

Absolut out-of-home

Out-of-Home Ads, Consumer

As an evolution of its ongoing “Drinks” campaign, TBWA\Chiat\Day New York and Absolut Vodka have used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. A series of bus shelter installations leverage the the beauty and talent of Kate Beckinsale, Zooey Deschanel and Ali Larter. With original seating, stunning colors and tropical plant-life, the bus shelters are transformed into a group of tactile installations that embody Absolut’s Bloody, Twist and Lemon Drop.

Jin Park/Nicolas Troop, art directors; Sue Anderson, creative director; Mark Figliulo, chief creative officer; Amanda De Cadenet (Ali Larter)/Ellen Von Unwerth (Kate Beckinsale/Zooey Deschanel), photographers.

www.tbwachiat.comwww.absolut.com