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05.06.13

adidas "Unite All Originals" film

TV/Radio Commercials, Consumer

At the center of the adidas 2013 global campaign “Unite All Originals,” is the adidas collider, an online hub letting people dive into a world of original content—where international artists from various disciplines "collide" to create something truly unexpected and unique. “Unite All Originals” debuts with a 90-second hero film, created in collaboration with the DJ/producer A-Trak and director/visual artist SoMe. Regarding the campaign's inspiration, agency Sid Lee aimed to show how originality is the result of collisions between cultures, communities and passions. "Often, the best creations and ideas are generated from unplanned and hazardous situations" said Jean-François Dumais, creative co-director. The production was shot in London and Los Angeles, with post production in Paris. With more than 1,500,000 views on YouTube so far, the campaign keeps on spreading worldwide.

Kris Manchester, executive CD; Jean Francois Dumais/Ness Higson/Simon Schmitt/Charles Hall, creative directors; Ruben Beddeleem/Lana Shahmoradian
/Sofia Gillstrom/Henrik Leichsenring/Daniel Sumarnart, art directors; Joe Hagel/Bryan Wolff-Shoemaker, copywriters; Kevin Yaun, designer; Simon Wassef, strategy director; Andreas Widman, digital strategy. Jimmy Lee, production; Claudia Roy, head of production; Josh Reynolds, executive producer; Melanie La Rue, producer; Vahid Tizhouch, art buyer; Dana Klyszejko, print producer. SLT Amsterdam, digital production; Darden Longenecker, director of digital production; Kamil Gottwald, tech lead; Jean Patrik Bouchet, producer; Bastian Roden, senior front-end developer. B.reel Stockholm, production; Iconoclast, production house; So Me, director; Arnaud Potier, DOP; Digital District, post production; Walter Mauriot, editor; Velvet Sound/Tranquille Le Chat, sound mix; A-Trak/Marco Casanova/Laurent D’Herbecourt, sound design.

sidlee.comjimmylee.tv