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11.12.12

Adobe "Print is Dead" direct mail

Direct Mail, Self-Promotion

After a few years of silence, Adobe wanted to reconnect with the print design community. The answer, of course, was a print piece. Designed by San Francisco agency G2, the front speaks to the unique skills and quirks of print designers, reinforcing Adobe as a long-standing partner in the trade. The reverse is the proof behind the praise, breaking down what’s new in Design Standard that makes upgrading worth the money. The feedback was instantaneous and unanimous: Print folks enjoyed the work enough to snap photos, share en mass online and ask for copies—quite possibly a first in direct mail history.

Karen Farrell, art director; Rian O'Neill, writer; Lotus Child, creative director;

g2.comadobe.com