06.24.09

Adobe Shortcut To Brilliant "Le Sens Propre" Web film

Online Ads, Self-Promotion

Part of Adobe’s marketing efforts for CS4, The Shortcut To Brilliant campaign is based on the idea that with Adobe software, creative professionals can take ordinary objects and transform them into something extraordinary. As part of the campaign, San Francisco-based Goodby, Silverstein & Partners asked artists in various disciplines to use CS4 to create a piece of artwork. The brief was open-ended and simply required that the starting point be something simple and ordinary that the artist would apply imagination to and see what happens. The latest addition is Cisma’s Le Sens Propre [The Literal Sense], a symbolic, dream-live voyage in the universe of a little girl, where what is seen cannot always be interpreted literally. With the goal of holding the attention of viewers by the way the story is told, and not the desire to know how it's going to end, he made the visual language the most important aspect of the film.

Jon Willard, Goodby, Silverstein & Partners, art director; Jesse Gazzuolo, Goodby, Silverstein & Partners/Cisma, Blacklist, writers; Keith Anderson, Goodby, Silverstein & Partners, creative director; Tony Stern, Goodby, Silverstein & Partners/Frank Aldorf, Goodby, Silverstein & Partners, associate creative directors; Cisma, Blacklist, director; Cassie Hamilton, Blacklist, producer; Brian Coate, Goodby, Silverstein & Partners, broadcast producer; Aaron Kisner, Blacklist/Adina Sales, Blacklist, executive producers; Paulo Schmidt, Margarida Flores e Filmes/Fabiano Beraldo, Margarida Flores e Filmes, executive producers; Ingrid Raszl, Margarida Flores e Filmes/Thais Freire, Margarida Flores e Filmes, production coordinators; Adriano Gobbi, Margarida Flores e Filmes, production director; Pierre de Kerchove, Margarida Flores e Filmes, director of photography; Janie Paula, Margarida Flores e Filmes, first assistant director; Livia Duclerc, Margarida Flores e Filmes, second assistant director; Animatori

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