Advil print campaign Exhibit

Advil print campaign

mcgarrybowen and Martin Schoeller produced a print campaign for the pain-relief drug.

Chicago agency mcgarrybowen collaborated with photographer Martin Schoeller to produce this print campaign for Advil. Using his close-up style, Schoeller established the look and feel of the campaign that profiles the people who use the over-the-counter medication and why they trust it.

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