Advil print campaign
Print Ads, Consumer
Chicago agency mcgarrybowen collaborated with photographer Martin Schoeller to produce this print campaign for Advil. Using his close-up style, Schoeller established the look and feel of the campaign that profiles the people who use the over-the-counter medication and why they trust it.
Paul Janas, creative director;
Martin Schoeller, photographer;
Julia Erdmann-Myers/Courtney Rust, wardrobe stylists;
Berta Camal, Jed Root/Sara Saltanovitz, Artists by Timothy Priano, hair and makeup;
Susan Cartland, art buyer.