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Advil print campaign

Print Ads, Consumer

Chicago agency mcgarrybowen collaborated with photographer Martin Schoeller to produce this print campaign for Advil. Using his close-up style, Schoeller established the look and feel of the campaign that profiles the people who use the over-the-counter medication and why they trust it.

Paul Janas, creative director; Martin Schoeller, photographer; Julia Erdmann-Myers/Courtney Rust, wardrobe stylists; Berta Camal, Jed Root/Sara Saltanovitz, Artists by Timothy Priano, hair and makeup; Susan Cartland, art buyer.