09.17.09

AGRIE Paint Services business card

Collateral, Business

Inspiration for this card came from how professional and detailed AGRIE is. Extreme Group, Toronto thought it only natural that their business card showed it. Initially, AGRIE needed a handful of cards; that order quickly changed when the prototype was presented. Making the card was a case of trial-and-error; the creative team not only had to figure out what type of stock to use, but what type of paint (acrylic). In addition, they had to make sure they could use a roller so multiple cards could be painted at one time. Luckily, AGRIE didn’t need a bulk order of 10,000.

JP Gravina/Brendan Sack, art directors/writers; Matt Syberg-Olsen, associate creative director; Shawn King, creative director; Mike Bevacqua, account director.

www.extremegroup.com