02.26.10

Aide Médicale Internationale print ad

Print Ads, Public Service

This torn map of Haiti symbolizes the destruction of the city and the lives of its inhabitants by the January 2010 earthquake. Created by Young & Rubicam Lisbon, it calls attention to the Aide Médicale Internationale Haiti Emergency Mission and the need for immediate help and donations. The campaign was launched January 22 and will run until the mission ends.

Luis Moreira, art director; Pedro Vieira, writer; Pedro Ferreira/Judite Mota, creative directors; Frederico Van Zeller, photographer; Isabel Gonçalves, account executive.

yr.comwww.amifrance.org