01.20.11

AIDES "A Life" spot

TV/Radio Commercials, Public Service

AIDES, a French non-profit dedicated to fighting HIV/AIDS launched this spot in November to remind people of the seriousness of the epidemic. For more than 25 years AIDES has been fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients with HIV and AIDS. Created by TBWA Paris, the spot opens inside a hospital accompanied by a voiceover of a man recounting the beautiful years of his life.

Marianne Fonferrier, art director; Pierre-Louis Messager, writer; Eric Holden/Rémi Noel, executive creative directors; K-Roll, Gang Films, director; Marie Bordaz, Les Temps Modernes, production director; Maxime Boiron/Guillaume Faurel, producers; "La Belle Vie," by Prosadis, interpreted by Les Petits Chanteurs de Saint-Marc (Jean Broussolle, lyrics/Sacha Distel, music), music; Anne Vincent/Véronique Fourniotakis/Marion Floch, account directors; Olivier Denoue/Floriane Cutler/Francesca Belli, clients.

www.tbwa-france.comwww.aides.org