01.09.06

eos Airlines brand strategy

Identity, Business

Seattle-based studio, Hornall Anderson Design Works, recently helped New York’s Eos Airlines launch their daily roundtrip transatlantic service. Included in the all-encompassing project was vision planning and naming, logo and identity design, airplane graphics and interior branded elements—pillows, headrests, blankets, flight attendant uniforms and aircraft signage placards—as well as corporate business papers, a Web site, trade show graphics, airport gate signage and press kit design. The ultimate goal was to create a sense of joy about travel, that begins the moment Eos’s passengers leave for the airport, rather than one that begins when they arrive at their destination.

Mark Popich/David Bates (plane livery), design directors; Mark Popich/Jacob Carter/Leo Raymundo/John Anderle (brochure), designers; Larry Anderson/David Bates/Yuri Shvets/Jacob Carter (tradeshow booth), designers; Andrew Wicklund, Leo Raymundo, Jacob Carter, Yuri Shvets (plane livery), designers; Jack Anderson (plane livery), creative director; Sally Bergesen (brochure), writer; Laura Jakobsen (plane livery,) strategy; Linda Halverson (plane livery), account services.

www.hadw.comwww.eosairlines.com