01.05.10

Alese Coco Fight 2 Win Foundation PSA

TV/Radio Commercials, Public Service

Created and produced by Draftfcb Irvine, directed by RSA and edited by Optimus, "Fight 2 Win" raises awareness of the Alese Coco Fight 2 Win Foundation, trying to find a cure for Hodgkin’s Disease and recurrent Hodgkin’s Disease. While Hodgkin’s Disease kills three people a day, it’s virtually ignored when it comes to funding for research because the number is relatively small compared with other cancers. The number one victims of the disease are youth and this spot poignantly depicts the struggles of the victims and their loved ones.

Scott Murray, Draftfcb, writer/creative director; Thomas Anderson, Draftfcb, senior producer; Jeff Perino, Draftfcb, associate producer; Tracie Norfleet, RSA Films/Therese Hunsberger, Optimus/Michelle Curran, Amber Music, executive producers; James Kadonoff, RSA Films, line producer; Jim Hawkinson, RSA Films, director of photography; Hovig Menakian, Optimus, editor; Dave Hussey, Company3, colorist; Johannes Hammers, Amber Music, composer/sound designer; Tim West, POP Sound, audio post mixer; Klaus Hansen, Method/Chris Hunsberger, Method, graphics.

www.draftfcb.comwww.optimus.com