12.05.08

Alka Seltzer "Dissolve Your Problems" print campaign

Print Ads, Consumer

CLM BBDO (BBDO’s worldwide creative and strategic lead outside North America) created this print campaign for Bayer’s Alka Seltzer brand with an original twist on the classic stomach ache. Designed for the U.S., where Alka Seltzer is positioned with the dual product effect of relieving headaches and easing digestion, the campaign visuals feature characters who’ve swallowed strange objects to get out of troublesome situations. Accompanied by the tagline “Dissolve your problems,” the ads offer a psychological outcome and a physical resolution.

Jean Francois Sacco/Gilles Fichteberg, creative directors; Alexis Benoît, writer; Paul Kreitman, art director/illustrator; Severine Autret/Claire Roy-Thermes, accout supervisors; Clotilde Masson/Stephanie Marchand, client liaisons.

www.clmbbdo.comwww.alkaseltzer.com