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03.17.09

ALS Society of Canada "No Signal" print campaign

Print Ads, Public Service

Lowe Roche, Toronto has followed up their emotional broadcast spot “Head and Shoulders,” for the ALS Society of Canada with an equally poignant print campaign titled “No Signal.” Also known as Lou Gehrig’s disease, ALS is a rapidly progressive and fatal neuromuscular disease that causes the degeneration of nerve cells in the brain and spinal cord.

copy (woman and man / woman shaving man): For some, the hands are the first to go. For many, it's their legs. For others, it's their voice. Amyotrophic Lateral Sclerosis can begin any number of ways, but it always ends the same: with death. That's because ALS destroys your motor neurons, making it impossible for your brain to send messages to your body parts. One by one, your muscles become paralyzed, making it impossible to walk, talk, eat and, eventually, breathe. Please help us find a cure. Visit www.als.ca to donate.

copy (man and boy): For some, the legs are the first to go. For many, it's their hands. For others, it's their voice. Amyotrophic Lateral Sclerosis can begin any number of ways, but it always ends the same: with death. That's because ALS destroys your motor neurons, making it impossible for your brain to send messages to your body parts. One by one, your muscles become paralyzed, making it impossible to walk, talk, eat and, eventually, breathe. Please help us find a cure. Visit www.als.ca to donate.

Ryan McNeill, art director; Rob Sturch, writer; Christina Yu, VP/creative director; Geoffrey Roche, chief creative officer; Russell Monk, photographer; Ben Weeks, illustrator; Helen Dedrick-Williams, producer; Amanda Gaspard, business director.

www.loweroche.comwww.als.ca