02.18.10

Altschul Orthodontics out-of-home

Out-of-Home Ads, Consumer

When an Indiana-based orthodontist wanted to get his name out in his community, he turned to ad agency Marked for Trade for a unique way to advertise that would have minimal environmental impact. Not wanting to promote himself with braces, when talking about his practice, he emphasized straight teeth and beautiful smiles. The brief was simple, to show how Altschul Orthodontics gives customers a beautiful straight smile. The execution was also relatively straightforward; the greatest difficulty came with finding suitable and heavily-traveled crosswalks. The crosswalks were photographed from both sides and the images manipulated to make the crosswalks appear crooked. The signs were hung with the name and url of the office. The end result is something bright, white and straight.

Phil Jones, art/creative director.

www.phildesignart.comwww.altschulortho.com